Meet our new project officer

SPAA (the) Society of Precision Agriculture Australia is pleased to announce its newest appointment with Ms Kristin Murdock as the association’s new PA project officer.

SPAA Executive officer Dr Nicole Dimos said, “This exciting position established by SPAA is the result of having to meet the demands of the industry. We are seeing tremendous growth in PA nationally, and this opportunity requires SPAA to revisit its communication and extension strategy; from increasing our online presence, to hosting more events across Australia as more and more industries are realising the benefits of PA”.

Ms Murdock hails from Warooka, SA, and has worked in agriculture and rural communications for much of her career, specifically project management in the grains sector and natural resource management, where she gained valuable skills in identifying industry issues, working with industry to deliver relevant information, as well as reporting and presenting outcomes to wider audiences.  She comes to the organisation with experience and enthusiasm ready to step up from a regional level role to take on this new challenge with a focussed area of agriculture.

SPAA President Jessica Koch said “Her skills as a professional writer having worked with regional newspapers, as a published author and a classroom teacher will be a great benefit to this role. This diverse role requires a passionate person to communicate with exceptional skills both verbally and print in an engaging manner. Kristin’s experience meets this prerequisite for SPAA”.

Ms Murdock said “I’m excited to take on the role. Promoting PA to a wider audience will be a challenge, but an important one to showcase that SPAA is a national group with the interests of all agricultural industries and regions. I’m looking forward to meeting the many farmers, researchers, industry groups and companies actively aiming to progress farming operations through precision agriculture and to explore the opportunities with many agricultural sector across Australia. With their input, I aim to ensure SPAA continues to provide relevant, easily accessible and up – to – date information.”

In addition to enhancing the SPAA brand on its new website and across digital media and preparing grower profiles, Ms Murdock will be busy on the road organising events across Australia advocating the latest information available in precision agriculture (PA) and delivering relevant and timely information to landholders and industry across the range of agricultural commodities.

“Kristin is extremely passionate in accepting the roles and is looking forward to working on promoting the benefits of precision agriculture (PA) and the SPAA brand and will be of a great asset to the organisation” said Nicole. This hands-on role will encompass relationship building and servicing, growing the membership base, marketing co-ordination to increase the national branding of SPAA.

Kristin can be contacted via email on kristin@spaa.com.au and commences her role with SPAA on 16th May and will be working Wednesday to Friday.

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